We only get one millennium in a lifetime, and Emperor Entertainment Group (EEG) was born right at its doorstep, in 1999. For 25 years, it has stood by Hong Kong and Chinese communities around the world, through every high and low. Its music has scored our memories, shaped our youth, and given generations songs to hold onto. Emperor Entertainment, thank you. The city's golden melodies are waking up again.

Presented by Hang Seng Insurance, organised by Emperor Entertainment Group, and sponsored by Emperor Watch & Jewellery, Emperor Financial Services Group and Cathay, “Hang Seng Insurance Presents: 25+ EEG Family Concert” will be held grandly on 4 May 2026 at the Kai Tak Stadium, the main venue of Kai Tak Sports Park. With a total investment of over HK$100 million, the concert will bring together an all-star lineup from Emperor Entertainment – including superstars, award-winning actors and actresses, powerhouse vocalists and rising new talents, for unprecedented cross-generational collaborations. Classic melodies that have accompanied audiences for 25 years will be reimagined in creative and innovative ways, delivering a fresh and extraordinary take on timeless hits.

“25+ EEG Family Concert” is more than just a music event. It is a meticulously crafted stage performance beyond simple definition, and a once-in-a-generation celebration that unites the city’s most heartfelt memories. Under the theme “Ensemble”, the concert emphasises collaboration, creation and connection, integrating live singing, musical performance, film elements, theatrical staging, dance and cross-genre art. The goal is to transform Kai Tak Stadium into a century-long wonderland, where the audience travels between past and future, living fully in the moment.

The concert boasts an extraordinary creative team: Andrew Lau Wai-keung, one of Hong Kong’s leading filmmakers, Hong Kong Film Award Best Director and Opening Ceremony Director of The 15^th National Games of the People’s Republic of China, serves as Executive Producer. He will bring his cinematic vision and stage creativity to showcase the brilliance of Cantopop. William Chang Suk-ping, the internationally acclaimed art director, costume designer and film editor behind such classic films as Days of Being Wild, Chungking Express, Ashes of Time, In the Mood for Love, 2046, Let the Bullets Fly and The Grandmaster, and a multiple Hong Kong Film Award winner, takes on the role of Art Director, promising an unprecedented visual experience. Carl Wong Sheung-chun, a legendary Hong Kong music producer who previously served as Music Director for Nicholas Tse’s Kai Tak concert, is the concert’s Music Director. Andrew Lau said: “It is a tremendous honour to serve as Executive Producer of this landmark event. Since its establishment in 1999, Emperor Entertainment has created numerous classic songs beloved across the Chinese-speaking world. Translating their journey and connections through stage and cinematic language is a remarkable challenge. The stage design is also groundbreaking, and I look forward to delivering a multi-sensory feast for the audience.” William Chang commented: “Emperor Entertainment has become a household name in the cultural industry, with a vast roster of iconic and promising artistes across music, film and television. It has nurtured generations of superstars and holds an influential position in global Chinese entertainment. For this 25th anniversary celebration, my key focus was how to innovate and break new ground while staying true to the brand. I ultimately chose an illustrative approach to reflect the brand’s dynamic, ever-evolving and enduring spirit.” Carl Wong stated: “In previous concerts, my focus was mainly on the flow between segments. This time, collaborating with two industry giants, we are using Emperor Entertainment’s 25-year journey as the core narrative. Through powerful, immersive visuals and unexpected musical arrangements, we will revisit the classic anthems that defined the era, leaving a lasting mark on Hong Kong’s music industry. This has been a major breakthrough for me.”

The concert’s key visual poster is designed by renowned local illustrator, Sketchup, the creative alter ego of independent musician Ketchup. Drawing from Ketchup’s simple, fresh, homegrown musical style, Sketchup uses a hand-drawn, light-hearted French aesthetic to portray every EEG artiste, capturing their unique expressions, gestures and personalities. The poster is vibrant, playful and full of warmth, allowing viewers to instantly recognise their favourite stars and share a knowing smile.

As a “homecoming reunion” for the entire EEG family, Nicholas Tse, one of the label’s first-generation artistes, shared: “I grew up with EEG. I often joke that more than half my life has been tied to this company. It warms my heart to see so many new members joining our big family, and I’m really looking forward to creating sparks with them on stage.” Joey Yung, who has been with the company for over 25 years, said emotionally :“I officially debuted with Emperor Entertainment in 1999 and have grown alongside the company ever since. This is not only the starting point of my career, but also of my life. I have gained precious family-like bonds and friendships here. EEG is my home – the boss and every colleague are my family. I can’t wait to share the unique warmth and unity of Emperor through music that night.”

Mani Fok, who has grown from artiste manager to Chief Operations Officer of Emperor Entertainment Group over 25 years, expressed her dedication: “Dr. Albert Yeung once said: where there are people, there is entertainment. To connect with this land and its people, a concert is the most direct and joyful way.”

A series of cross-collaborative promotional campaigns with partner brands and organisations will be launched. To celebrate Emperor Entertainment’s 25+ anniversary, a selection of well-known brands will launch exclusive products to share the joy with people in Hong Kong. Emperor Entertainment will also partner with various art groups and brands to release highly collectible limited-edition merchandise. The whole city is invited to anticipate the 25+ EEG Family Concert!