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MEDIA CENTRE
On 14 July 2025, Hong Kong’s watch industry marked a spectacular milestone as Emperor Watch & Jewellery celebrated the grand opening of Hong Kong’s largest Patek Philippe boutique in Central, spanning over 3,600 square feet. The occasion was graced by a distinguished gathering of government officials, business leaders, and esteemed guests. The boutique, relocated from the same street to Shop G, Shanghai Commercial Bank Building, 12 Queen’s Road Central — a prime location bustling with crowds — has been completely redesigned to offer a host of unique features and deliver an unprecedented experience for watch enthusiasts.
To commemorate the opening, Dr. Albert Yeung, Chairman of Emperor Group, and Ms. Cindy Yeung, Chairperson of Emperor Watch & Jewellery, hosted an exclusive cocktail reception for over a hundred esteemed guests, including prominent figures from the political and business communities, long-standing celebrity friends of the brand, and dedicated Patek Philippe collectors. Notably, Mr. Tony Leung, Ms. Carina Lau, and Mr. Alex Fong were in attendance to explore the boutique’s new interior concept and design, sharing a delightful evening with fellow guests. For passionate watch collectors and enthusiasts, the new boutique is undoubtedly a must-visit destination.
Ms. Cindy Yeung, Chairperson of Emperor Watch & Jewellery, remarked, “After more than nine months of meticulous preparation, we are delighted to announce the grand opening of our new Patek Philippe boutique in Central. This relocation has enabled us to create the first boutique in Asia to feature multiple unique exhibition zones. Every aspect of the store’s design was exquisitely curated, and we are honoured to share this special occasion with so many friends and guests.”
The boutique features seven themed zones, enabling customers to appreciate a curated selection of exquisite timepieces. Among these is the first ever “Museum” zone in Asia within a Patek Philippe boutique, dedicated to displaying rare and precious collector’s items. For this remarkable exhibition, Emperor Watch & Jewellery specially invited distinguished collectors to lend their treasured timepieces, sharing these masterpieces with fellow watch enthusiasts. The “Museum” zone comprises seven display cabinets, each representing a captivating array of limited-edition and extremely rare Patek Philippe commemorative watches. A highlight of the exhibition was the Patek Philippe 150th Anniversary Commemorative Edition, a platinum timepiece limited to only 50 pieces worldwide — offering an unprecedented opportunity to admire its intricate craftsmanship up close. The exhibits are refreshed periodically, ensuring that watch connoisseurs can always discover something new and inspiring with every visit.
The boutique also incorporates a private bar lounge, offering a refined setting for exclusive gatherings where guests can savour fine wines while sharing their passion for horological artistry. The most striking feature is the world’s only themed space of its kind — a “Private Dining Room” lavishly adorned with gold leaf, exuding an atmosphere of unparalleled luxury. Additionally, the boutique showcases a unique piece of art by a renowned French sculptor, specially commissioned and inspired by the iconic Victoria Harbour, for guests to admire. Members of the media are cordially invited to visit the new boutique and join in the celebration of this significant milestone for the brand.
